Puma Runs With Arnold

BOSTON Puma has hired two units of Havas’ Arnold to help raise its profile among serious runners.

The divisions next week launch a mobile marketing effort labeled “Road Trip.”

The North American branch of the German athletic footwear and apparel marketer tapped Magnet Communications and Arnold Brand Promotions, both in Boston, to handle its public relations and promotional marketing duties surrounding the effort.

“We chose [Arnold] because they had a combination of brand promotions and public relations under one roof,” said Barney Waters, Puma’s director of marketing in Westford, Mass.