Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Omnicom’s Porter Novelli has been named lead public relations agency for Timberland, the shop confirmed.
The New York shop was awarded the business following a review. Omnicom’s Cone, Boston, had handled. It was unclear if Cone defended.
Porter Novelli will now handle public relations chores for Timberland footwear, apparel and accessories in the U.S. The budget is undisclosed.
“Timberland represents the ideal brand for which Porter Novelli can deliver significant and measurable business impact,” said Julie Winkski, the agency senior partner who heads Porter Novelli’s consumer marketing practice.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in