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ATLANTA New television advertising for Doctors Vision Center by Howard, Merrell & Partners focuses on what patients don’t want to see.
Ads breaking Monday feature catchy phrases that are meant to cast images in viewers’ minds, according to Scott Crawford, the Raleigh, N.C., shop’s creative director. “Our challenge was to show that DVC is about much more than just fitting patients for glasses,” Crawford said. “It’s committed to a lifetime of better eye health.”
Three 30-second TV commercials that will air in regional markets feature white type on a black screen.
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