Four-in-a-row phrasemaker anxiously awaits his windfall
It’s been a long, nail-biting basketball season for Jerry Leibowitz, and it’s only getting worse. As we reported in the fall [Shoptalk, Oct. 21], the longtime fan of the Los Angeles Lakers saw how much moola Pat Riley had made in merchandising deals simply by trademarking the word threepeat (to describe a sports team’s three straight championship years) and decided to coin his own term for four in a row, which the Lakers are chasing this season.
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