Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After nine years, Reese’s makes a splashy return to TV with a stop-motion kids spot from DDB
Picture a land where old computer parts form cityscapes, billboards break apart and spew candy, and blue sharks swim in a peanut-butter sea. It may sound like a scene from “Lucy in the Sky with Diamonds,” but these are images from a new TV spot for Reese’s Pieces, the Hershey Foods Corp. brand’s first in nine years.
DDB in New York wanted to create an ad that would “run as wild as a kid’s imagination,” says ecd John Staffen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in