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NEW YORK Tyco International will name two finalists at month’s end after hearing presentations from four agencies competing for its ad account, sources said.
Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston and New York agencies TBWA\Chiat\Day and DDB, both units of Omnicom, and WPP-owned Young & Rubicam, are vying for the final two slots, having emerged from an initial list of a dozen East Coast shops, sources said.
Agency executives declined comment; client officials could not immediately be reached.
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