NEW YORK Timbaland and hip-hop video director Dave Meyers take on Joe Boxer and Kmart in a new TV spot bowing the brand’s clothing line. The commercial, via TBWA\Chiat\Day in New York, features two characters, Jimmy and Jenny, who rap to each other that “There’s more to life than underwear.”
The spot shows Jimmy and Jenny in a variety of different settings including a classroom, a beach, a basketball court and a carnival with dancers in the background, as they rap and dance in what agency copywriter Daniel Chu called a “hip-hop inspired musical.”
The
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