BOSTON Cross-Media has been selected by Durkee-Mower, maker of Marshmallow Fluff sandwich spread, for a six-figure print-based campaign scheduled to break in the fall.
Cross-Media, a Newburyport, Mass., agency formed two years ago by president Melissa Gagnon, was selected without a full-blown review and picks up the assignment from Interpublic Group’s Mullen, Wenham, Mass.
“Our initial agreement was strictly for media planning and placement, with the potential to develop a new campaign. So we are very excited to have this creative assignment as well,” said a Cross-Media representative.
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