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The Hispanic population is growing faster than any other ethnic group in the U.S. Hispanic efforts are components in many national ad campaigns. And Hispanic agencies are growing so rapidly, many of them are among the biggest shops in their region.
Now marketers are increasingly turning to the Web to reach Spanish-speaking audiences.
More than 12 million U.S. Hispanics are online, and the number is increasing at a rate of 15-20 percent a year, according to comScore Media Metrix in Reston, Va.
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