Nokia B-to-B Goes to Bates

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NEW YORK The Bates Group has landed Nokia’s business-to-business advertising account following a month-long review, the client confirmed.

The Bates Group pitch team consisted of marketing services arm 141 Worldwide, in Chicago and New York, DWP Bates Technology in Atlanta and a field office in Dallas, sources said. The shops pitched against undisclosed contenders.

The agency is charged with introducing Nokia to the enterprise market domestically, according to client group manager of industry marketing Lori Follmer.



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