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Stuart Grau is taking the new position of president at Avrett, Free & Ginsberg, but don’t expect him to move into the top spot anytime soon, said its chairman and CEO.
“I’m not going anywhere,” said Frank Ginsberg, 58, dismissing the suggestion that Grau’s promotion to the No. 2 position at the agency amounts to a succession plan for the New York shop.
Grau, 44, was made president because of his knowledge of account planning (he started the agency’s account-planning department in the early 1990s) and of the shop’s methods (he has written a book on the subject), Ginsberg said.
“All of this is a terrific help in new-business acquisition and retention of clients,” Ginsberg said.
Keeping his title as chief strategy officer, Grau will add new-business chores from Ginsberg.
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