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NEW YORK Underscore Marketing has teamed up with Tacoda Systems to help develop advertising, e-commerce and marketing messages for the latter’s clients.
The marketing programs will be based on aggregated user data collected by New York-based Tacoda’s Audience Management System software. The data is used to create comprehensive profiles of Web site visitors; the profiles can be grouped together into audience segments, enabling marketers to target precisely.
Underscore will work directly with Tacoda’s clients, including The Weather Channel’s Weather.com,
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