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LOS ANGELES Initiative Media North America said it has hired David Dasenbrock as vice president, general manager of its Las Vegas office.
Dasenbrock, 44, reports to Randy Bixler, president of Initiative Media division Initiative Partners. He replaces Joe Stella, who left the shop in August 2002.
Previously, Dasenbrock was senior vice president of media at archer>malmo in Memphis, Tenn., where he upgraded the agency’s media capabilities and reorganized and integrated its full-service media department and unbundled media subsidiary.
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