The New Motherly Mantra

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Ask Me to Work When My Kids Are Grown

The era in which mothers cheerfully left their kids and trooped off to full-time jobs is looking more and more like an aberration. Plenty are still trooping, of course, but the “cheerfully” part is often missing. A survey by Redbook adds to the growing evidence that stay-at-home motherhood is reasserting its old primacy as the ideal for women with young kids.

Let’s start with the most telling numbers in the poll: 35 percent of mothers who work full-time said they envy stay-at-home mothers, while 15 percent of the latter said they envy working mothers.



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