Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Hip-hop DJ Funkmaster Flex reappears in his third television spot for Lugz, this time lending his name to the manufacturer’s new driving shoe, the Funkmaster Flex FMF-1.
The commercial, created by Avrett Free & Ginsberg and Psyop, both in New York, broke yesterday on MTV, Comedy Central and Fox. Blurring the line between live-action film and computer animation, the ad features an original music track by the artist.
In the spot, the DJ hops into a SUV and snakes down a gritty, animated city street to an underground club where he is performing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in