NEW YORK The Culinary Institute of America has tapped Grey Global Group’s G2 Worldwide to develop a campaign aimed at attracting manufacturers of cooking-related products.
A new licensing venture by Broad Street Licensing Group seeks to extend the Hyde Park, N.Y., institute’s reach beyond education and into retail sales. G2, New York, and Broad Street will work together to pair CIA with makers of cooking ingredients and equipment, said Jessica Owen Ward, a G2 representative.
“We’ll be looking for companies that will be able to manufacture a quality product that is worthy of our name,” said Sandy Bartholomew, CIA’s director of marketing.
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