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Sprint Business Goes Into Review

CHICAGO—Sprint Business is conducting a review for its advertising account, which is being defended by incumbent McCann Relationship Marketing in New York, a company representative said. The Dallas division of the Westwood, Kan.-based telcom spent $25 million on media expenditures in 2001 but just $2 million through October of last year, according to CMR. Resonance Consulting Group in Newark, Ohio, is overseeing the review, the client rep said.

Läpiz Breaks Debut Work for Tecate

CHICAGO—Leo Burnett Hispanic unit Läpiz’s first national campaign for Tecate includes three TV spots that will air on major Spanish-language networks with the tagline, “You can tell what’s authentic.”