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U.S. Trust, owned by Charles Schwab since 2000, moved its creative account last week from BBDO to Wieden + Kennedy in New York, according to sources.
The win followed a review in which Wieden bested Av rett Free Ginsberg and Gotham, both New York, said sources. Incumbent BBDO in New York did not defend.
A source said the bank began talking to agencies about two months ago. BBDO’s ads for the client were “essentially pretty photos of contented people and lots of body copy,” the source said.
A BBDO rep declined comment.
U.S.
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