LOS ANGELES Describing 6-fooot 11-inch center Predrag Drobnjak as a as a “fledgling cult hero,” the Seattle SuperSonics’ long time ad agency , Wong Doody has developed a new marketing push build around the Yugoslavian native.
A newly created web site linked to supersonics.com lets visitors see game game highlights and even “chat with Drobnjak’s cat.” In additon the site includes three 30 commercials that can only be viewed on the web.
Sonics Ad Effort Centers on Drobnjak
