Newsday.com Sees Pay Wall-Induced Drop In Traffic
Common sense would seem to dictate that when you start charging online readers for access to your content, you’ll see a major decrease in traffic. Obviously, not every reader is going to take out his wallet when you start putting previously free articles behind a pay wall.
Yet, Newsday, which recently started charging $5 a week for Newsday.com to non-subscribers, is looking for any other answer besides the obvious one.
November saw a 34 percent drop in traffic from the month before for the site once it put up a pay wall, and a 35 percent decrease from last November.
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