Struggling Condé Nast Focuses On Web Sales
Condé Nast has been navigating a dark and stormy terrain in the past several weeks with the closing of four magazines, the layoffs of hundreds of employees, and no end in sight for the once-venerable Si Newhouse-led powerhouse.
But in between all the bad news, the company’s digital arm, Condé Nast Digital, has been working to organizes its magazines’ Web sites into a cohesive structure. Today’s announcement of Condé Digital’s ad sales overhaul into five different brands proves that the company is finally in the works to revamp their digital presence.
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