Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Denny’s latest ad campaign dumps Kermit the Frog and Miss Piggy for an approach intended to combat the public’s less-than-stellar perception of the sit-down chain.
The national effort breaks today and is the first from Publicis in Mid America since it won the account in July. A 30-second spot and radio ads portray Denny’s as a relaxing place to get quality food, a response to what agency president/creative Ted Barton said was the client’s image of inconsistent quality and negative experiences.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in