N&H Shows Its Street Smarts

Nasuti & Hinkle took to the streets to create a new membership campaign for the City Mu-seum of Washington, D.C.

The Silver Spring, Md., shop sent local photographer Ira Wexler into Washington with about 60 signs, each with a phrase readily recognizable to residents.

Wexler was accompanied by N&H partner Woody Hinkle and art director Barbara Scardino, who asked passersby to select a sign with which to be photographed.

The resulting print, transit and in-theater campaign, breaking Dec.