In Detroit, D'Arcy Still Growing

Staffers in many of D’Arcy Masius Benton & Bowles’ offices are worrying about layoffs. But in Detroit, the question isn’t who’s leaving, but who’s joining.

The outpost, which will become a Leo Burnett unit dedicated to General Motors, has hired six new executives in response to client demands. In other D’Arcy offices, including New York, the process of dissolving the Publicis Groupe agency is far less clear-cut [see related story on this page].

GM expects “sig nificantly greater creative resources and an ability to develop ideas that go beyond traditional advertising,” said C.J.