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SicolaMartin has picked up an assignment for Hewlett-Packard’s wireless business.
Sicola already handles advertising on a project basis for seven other HP divisions. The Austin, Texas, agency also was retained by Compaq prior to its merger with HP in May.
The agency is charged with creating a global integrated campaign for 2003 that will promote HP’s wireless technology to enterprise customers.
“[Businesses] are already ordering notebooks with wireless capabilities, but they aren’t necessarily upgrading to a wireless network in their offices,” said agency account supervisor Sarah Semple.
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