Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
U.S. Cellular Corp. has selected LatinWorks Marketing as its first national Hispanic agency.
The Austin, Texas, independent shop is charged with developing regional and national marketing programs targeting Latino consumers for the Chicago-based wireless service carrier.
A review for the business was prompted by the telecom’s recent entry into the Chicago market, said client director of brand development Peter Cremer.
“We [decided] we needed an agency to work full time to develop marketing communications targeted to the Hispanic community,” Cremer said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in