NEW YORK–At least three agencies are participating in the estimated $10 million multicultural creative and print media review for brand Pepsi, sources said.
They are Chisholm-Mingo Group and SpikeDDB, both New York, and GlobalHue in Southfield, Mich., sources said. Omnicom’s BBDO is Pepsi’s lead creative agency, and the holding company owns a stake in SpikeDDB. Interpublic Group owns a stake in GlobalHue.
A decision is expected in December. The Purchase, N.Y. client parted ways with WPP’s UniWorld in September.
Contenders Emerge in Pepsi Multicultural Review
