How To Think About the New Don Imus

BusinessWeek‘s David Kiley speculates on what a new Don Imus show might sound like. After Robert Kolker‘s largely sympathetic Don Imus piece in New York, it seems as if the shock jock’s return is all but inevitable. As Page Six reported in July, Imus has been scouting African-American comedians for a possible partner to immunize him against future racial problems. Also, writes Kiley, the big ticket advertisers and A-list media and political elites that used to haunt the show will probably take a wait and see attitude.