Jack Bauer Takes Our DVD Collection Hostage

In case you spent the weekend under a rock or captured by Chinese terrorists, Season 6 of 24 kicked off with a two-day, four-hour spectacular. Jack Bauer hopefully shaved, then probably killed some dudes. We didn’t get to watch, as we were too busy celebrating the Patriots epic victory.

However, the marketing geniuses over at Fox understand that people have lives revolving around something other than America’s favorite freedom fighter. In an effort to attract potential fans who missed the debut, a DVD featuring the first four hours is being released today, a mere one day after the show.

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