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Blanchard Schaefer Advertising has teamed up with public relations veteran Aline Parrish to create Parrish Blanchard Schaefer Public Relations.
BSA of Arlington, Texas, has offered public relations in addition to advertising for five years, but principal Ken Schaefer admitted the effort had “no commitment” and said “the approach was to tack it on, and that’s not what our clients need.” He added, “We knew we needed to get in the game or get out.”
The agency decided to enter the public relations arena with the expertise of Parrish, who most recently was executive vice president of Springbok Cohn & Wolfe in Dallas.
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