Virgin Mobile’s decision to put its estimated $50 million media buying account into review comes at a time of intensifying competition among cell phone companies targeting the youth market. As such, the winner is expected to take a nontraditional approach to the account, sources said.
The three finalists making presentations late last week and early this week to the San Francisco client are: Palisades Media Group in Santa Monica, Calif.; Omnicom’s PHD, San Francisco and New York; and Pro Media, Natick, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in