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Euro RSCG Circle’s work for BMW’s Mini Cooper took home best of show at the seventh annual Massachusetts Interactive Media Council Awards last week.
Havas-owned Euro RSCG Circle scored three prizes for its Mini Cooper Web site: best of show, best use of technology and best automotive entry. Judges noted that the fusion of design and technology on the site (miniusa.com) makes shopping for a Mini more fun.
“The site is a testament to not playing by the rules,” said Dave Batista, chief creative officer at the 100-person Boston shop.
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