Marc Cuban, Click Fraud Analyst

Mark Cuban, he of the Dallas Mavs and long ago broadcast.com, makes a persuasive — if very unscientific and not completely founded — argument for why click fraud is increasing. “Click fraud” is a mechanism for using fakery to increase the money a website gets from its ads. It works like this: The more clicks the ads get, the more money goes to the website displaying them, and therefore the bigger the incentive to have people, or automated “bots,” fraudulently click on the ads just to jack up the fee.