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The Loomis Agency breaks its first advertising for Pro-Cuts today.
The Dallas shop is releasing five radio spots and newspaper ads in the client’s 37 markets, some of which are located in Arkansas, Louisiana, New Mexico, Oklahoma and Texas in the Southwest.
While the Hurst, Texas-based client has always targeted the “young guy who wants the convenience of in and out,” said Pro-Cuts vice president of marketing Stan Hansen, the new campaign zeroes in on “active” 18-34-year-olds, a strategy that helped the agency win the account in a spring review.
“It was our recommendation that in this category you’ve got to pick a market and focus on it,” said Loomis senior vice president and director of account service Julie Marks.
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