GlobalHue Unveils First Spots for Dodge Brands

GlobalHue is rolling out its first work for Chrysler’s Dodge Division since the Southfield, Mich., shop won the $150 million multicultural account in July.

Spots promoting the Neon, SRT4 and Durango SUV models offer a humorous take on urban Gen X living. They launch during the next two months.

A Durango spot that breaks later this month features an African American salesman prepping a white customer for a test drive. “You know, you can tell how a person grabs life by the way he grips the wheel of a Durango,” he says.