WaPo: First on Email Links, Last on Publicity
Not to be outdone by the mighty Times, a press release breathlessly landed in our inbox moments ago. We could almost hear WPNI PR man Eric Easter gasping for air as he got this release out to the world:
washingtonpost.com has announced that it has launched email hyperlinks to writer bylines on its popular news site. The feature, launched on February 8, is designed to expand the opportunities for user communication with writers and editors. The links will appear on each article written by Washington Post and washingtonpost.com
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