West Coast Debut for eFlicks

Boutique agency eFlicks Media has opened a satellite office in Los Angeles in an effort to accommodate new client Sundance Film Festival and to pursue new-business opportunities.

“Our goal is to promote sustainable companies and to influence public opinion,” said agency president Martha Shaw of her desire to position eFlicks as a bicoastal player specializing in “green marketing,” among other left-leaning accounts and causes. Given that political bent, opening an office on the West Coast makes sense, she noted, because it will give eFlicks access to companies that support causes such as renewable energy and organic farming.

Shaw founded eFlicks three years ago after working for nearly two decades in the creative departments of various agencies, including Arnold, TBWA\Chiat\Day and Team One.