Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mutual of Omaha Insur ance Co., the longtime sponsor of Wild Kingdom, has selected Horizon Media to handle its $25 million media buying and planning account.
The New York-based independent beat incumbent Campbell Mithun in Chicago and another, undisclosed shop. Interpublic Group agency CM, which took over the account from Bozell’s former Omaha, Neb., office earlier this year, continues to handle creative.
The company spent less than $5 million a year on media for the last 15 years, per CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in