Agencies Beware: the Marketing Integration Apocalypse Is Coming
Guest post by Cary Leibowitz.
This is a guest post by Cary Leibowitz, a digital marketing professional and SEO specialist who has recently worked with Billykirk, LG, Krups, 5WPR, 12oz Prophet, tortoise and blonde, and various other clients.
Nearly a decade ago, online marketing agencies focused on just one thing: search engine optimization.
As every professional should know, “SEO” at the time consisted of simply creating website content with a lot of keywords, fixing on-page coding, alt tags and descriptions, and building backlinks. Since then, ever-changing search algorithms, social media, and a more generally savvy consumer base have given rise to specialized PR firms, media buying agencies, and more.
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