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Tom O’Keefe, who returned to his Windy City roots as the new executive creative director at Foote, Cone & Belding here last week, intends to turn around the shop’s recent rocky fortunes by embracing its packaged-goods reputation.
“What we’ve got to do is be the best at what we do,” said O’Keefe. “It’s packaged goods. It’s about being the strongest and best at that.”
The ecd position had been vacant since Bob Dreveny left the shop shortly after its $350 million Quaker business moved to Omnicom a year ago.
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