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Although plans call for cat-food brands Kibbles ‘n Bits and 9 Lives to shift ownership next year, H.J. Heinz went ahead with a review that led to Doner winning the $10-15 million business.
The Southfield, Mich., shop bested Carmichael Lynch, Minnea polis, and Ele ment 79, Chi cago, for the account, a rep for Pittsburgh-based Heinz confirmed.
The brands had been at J. Walter Thompson, Chicago, but have been without an agency for the last year or so.
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