Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Chrysler marketing exec utives are looking to expand their relationship with Disney beyond the current Dodge and Monsters, Inc. promotion, said a company official.
“We’re looking at some things with them right now to continue the partnership,” said Betty Reed, an advertising specialist for Dodge. Disney has a longtime rela tionship with General Motors, but Reed said it was her understanding that it centered on the GM Test Track ride at Epcot, Orlando, Fla.
“The whole Disney theme—it’s all about fam ily,” Reed said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in