Q&A on PR Council Rebranding: 'Industry Needs a Differentiator'
Last week, the former Council of PR Firms announced a change: going forward, it would be known as The PR Council, with recently-promoted Chairman Christopher Graves of Ogilvy as its new chair. Here’s the quick video used to introduce the repositioning last week:
While Jack O’Dwyer was unimpressed with the Council’s refusal to drop the word “PR” from its name, Stuart Elliott of The New York Times and others covered the news — and today we spoke to Matt Shaw, SVP and Director of Communications for the Council, to get a more intimate take on what the change means for the larger industry.
New name, new logo, new manifesto.
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