Apple Insider Spills Secrets: 'This Isn't PR. This Is Something Else.'
We recently posted on the biggest takeaways from 9to5Mac’s extensive inside look at Apple’s media relations strategy.
The piece provided a fascinating behind-the-scenes glimpse into the company’s one-of-a-kind culture, and as a follow-up we were fortunate enough to speak with a source close to Apple’s international PR team for an insider’s take on the story…and more.
What did you think of the 9to5Mac piece?
Nothing surprised me; the only thing I would object to is the part about shredding the strategic “white books” before events.
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