STUDY: Most Readers Still Not Willing to Pay for News
A timeless maxim that we just made up holds that people are, in general, hesitant to pay for things you once gave them for free. Unfortunately for media brands, a new survey by the Reuters Institute for the Study of Journalism confirms that the same principle very much applies to news.
Amusing coincidence: we found said survey behind a big pink paywall at Financial Times. Here’s the free press release version.
Only 10% of a group of 19,000 people in 10 countries said they’d be willing to pay for digital news–a number unchanged since 2012.
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