Yet Another Study Downplays the Value of Paid Media
It doesn’t really speak to me.
Yesterday we posted on a Kentico survey revealing that the public, while skeptical, is willing to place some of its invaluable trust in that magic cure-all we call “content marketing.”
Now who does the public not trust? You guessed it: marketers and advertisers!!
Another study released today by research consultancy Insights in Marketing that surveyed nearly 3,500 consumers actually came to some interesting conclusions.
Stick with us here…
- Only 26% of participants agreed that advertisers/marketers are “trustworthy”
- Only 25% said that “the images portrayed in advertising [reflect] reality”
In other words, a quarter of that audience is what we might call “highly susceptible to manipulation.”
This guy isn’t buying it, though:
Now here’s where it gets interesting: researchers found both gender and generational divides on every question.
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