Talbots Returns To National TV In Spot From Arnold

BOSTOn—Talbots has returned to the national airwaves after a year’s hiatus in a new television spot from its longtime agency, Arnold.

The Boston shop’s commercial shows a woman arriving at a New York apartment building to find the doorman attempting to give directions to a pair of lost tourists.The woman guides the couple to their destination, then catches acab home.

The spot ends with a permutation of the Hingham, Mass.-based retailer’s longtime “It’s a classic” tagline. A voiceover informs the woman, “You’re a classic.”

The characters in the ad, including men, wear fashions from Talbots to promote the launch of the store’s new men’s clothing line.