Spin the Agencies of Record
- Mosi Bicycles chose DRIVEN PR as its agency of record. The California firm’s primary responsibility will be promoting the company’s new “vintage European-style” bike line. The release says the designs “are far from sacrificing beauty for quality”; unlike New York Citibike members, riders will know exactly who’s been sitting on their seat.
- Colorado’s Backbone Media will be the agency of record for The Feed, a subscription service founded by professional bikers that offers energy foods and “personalized nutrition coaching” to members.
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