STUDY: Mobile Marketing Isn't Just for Kids Anymore
Think it’s only Millenials clogging up store isles while pausing to check their smartphones for coupons and better deals on the items they’re about to purchase? Think again.
According to a Thrive Analytics study recently released by the Local Search Association, Baby Boomers and seniors are catching up to their younger counterparts when it comes to actively using their mobile devices throughout the local purchasing process. The data suggests that it may be important for businesses to invest in their mobile presence and marketing in order to attract and retain not just younger customers, but those of all ages.
While
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