Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Two former GlobalHue executives last week launched a multicultural shop, called Alturas Communications, to target retail clients.
Armando Martin and Manny Fields formed Alturas in alliance with Meridian Communications, which does circulars for Kmart. Ultimately, Martin and Fields are responsible for Altura’s bottom line, but will also share resources with Meridian.
Alturas is a Spanish word that translates to “height” or “stature.” “The idea of Alturas is really going to a higher standard, a higher stature,” said Martin, 46.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in